September 5th is International Charity Day. IDC was declared by the United Nations General Assembly in 2012, in an effort to raise awareness of poverty and provide a common platform for charity related activities across the globe. Ratified in the U.N.’s 2030 Agenda on Sustainable Development, it calls for “a spirit of strengthened global solidarity, focused in particular on the needs of the poorest and most vulnerable”, and calls upon private and public sector organizations to lend a hand.
Although it’s not as frequently reported on, charity opportunities bring several engagement benefits, making them an easy win-win. A Deloitte study on company-sponsored volunteering found that those who frequently get involved in nonprofit service are “more likely to be proud, loyal, and satisfied employees”, and millennials especially are nearly twice as likely to be “very satisfied” with the progression of their career, and two times more likely to rate their corporate culture as “very positive.”
So here are some things you can do not just on International Day of Charity, but any day to build up a healthy and positive culture, and give employees more chances to shine:
- Sponsor a local charity – Sponsorship is a great way to get your employees involved with non-profit service on the local level, and is a time-honored philanthropic tradition. Whether it’s participating in a walk, helping out with an event, or soliciting donations, the benefits for everyone involved far outweigh the costs.
- Offer donations as an employee reward – Many modern recognition platforms allow for charitable donations as an option for when an employee chooses a reward. This is an easy, low-stress way for employees to give back, and it can be set up seamlessly within existing reward programs.
- Make an announcement for IDC – Not in the position to invest heavily in a volunteer program at the moment? That doesn’t have to stop you. Simply raise awareness of IDC with a companywide message, and encourage your employees to give back. Point them in the right direction with a listing of local charities and nonprofits.
Can I also mention the benefit charity work brings to customer satisfaction? A global study by Cone Communications found that nine out of 10 consumers expect the companies they buy from to be responsible and give back to communities. There is just no good reason not to give back. So make some noise about volunteerism this September 5th.